Keyword Research for Local SEO

Keyword research is a critical component of any successful SEO strategy, especially for local businesses aiming to optimize their Google Business Profiles (formerly Google My Business). Over the past few years, Google has increasingly encouraged businesses to incorporate relevant keywords into various sections of their profiles, such as posts, offers, descriptions, and the “About Us” section. This guide will help you understand what keywords are, how to find them, and how to use them effectively for local SEO.

What Are Keywords?

Keywords are the terms and phrases potential customers type into search engines to find products, services, or information. For local businesses, these keywords often include specific locations or service descriptors. For instance, instead of just “dentist,” a customer might search for “dentist near me” or “emergency dentist in Dhaka.”

Understanding what keywords are relevant to your business requires considering the language your customers use. Often, they might use terms different from those you expect. For instance, a “window cleaning service” might be referred to as “window washers” by customers. Recognizing and adapting to these variations is crucial.

Why Are Keywords Important?

Keywords remain highly relevant in local SEO because they serve as the bridge between your business and potential customers. According to a recent survey, 92% of respondents affirmed that keywords are still useful for SEO. Incorporating keywords effectively into your Google Business Profile increases your chances of appearing in local search results and the coveted Google Map Pack.

The Fundamentals of Keyword Research

1. Understand Customer Language

The first step in keyword research is to think like your customers. What terms are they using to describe your services? For example:

• If you run a dental clinic, customers might search for “painless tooth extraction” or “affordable braces near me.”
• Consider the qualifiers your customers use, such as “reliable,” “cheapest,” or “nearest.”

2. Use Free Keyword Research Tools

Several tools can help you identify keywords that your customers are actively searching for. Here are seven popular ones:

1. Google Search (ABC Technique)
   • Type your main keyword into Google and use the alphabet to discover additional terms. For instance, type “dentist Dhaka a,” then “dentist Dhaka b,” and so on. This method reveals real search terms used by customers.
2. Google Keyword Planner
   • A free tool that provides search volume, competition level, and cost-per-click (CPC) data. Focus on keywords with high volume and low competition for better results.
3. Keywords Everywhere
   • A browser extension that shows keyword data directly on Google search results, including volume, CPC, and related keywords. It also highlights trending keywords.
4. SEMrush
   • A powerful tool offering insights into keyword difficulty, search trends, and competition. Look for keywords with high search volume and low difficulty.
5. Surfer SEO
   • Provides detailed keyword analysis, including search volume and CPC. Its Chrome extension integrates seamlessly with search engines to enhance your research.
6. KWFinder by Mangools
   • Known for its user-friendly interface, KWFinder helps you find keywords based on difficulty and volume. Focus on green-rated keywords for easier ranking opportunities.
7. AnswerThePublic
   • Generates questions and phrases people are searching for around your keyword. This is great for identifying long-tail keywords and content ideas.

3. Consider Search Intent

Understanding the intent behind a search query is vital. Is the user looking for information, making a purchase, or seeking a local service? Tailor your keyword strategy to match the intent.

• Informational Intent: “How to maintain braces”
• Navigational Intent: “Dental Home Dhaka address”
• Transactional Intent: “Book teeth whitening appointment near me”

Using Keywords Effectively in Your Google Business Profile

Once you’ve identified your keywords, strategically place them throughout your Google Business Profile:

1. Business Description: Incorporate primary and secondary keywords naturally. For example, “Dental Home offers affordable braces and painless tooth extractions in Dhaka.”
2. Posts: Use keywords in your updates, offers, and event posts. For example, “Get a discount on teeth whitening in Dhaka this month!”
3. Q&A Section: Answer common customer queries using relevant keywords. For example, “What’s the cost of a root canal in Dhaka?”
4. Services and Products: List all services and include keywords. For example, “Emergency dental care in Dhaka.”
5. Reviews and Responses: Encourage customers to mention specific services in reviews. Respond using keywords, like “Thank you for choosing our painless tooth extraction service.”

Advanced Tips for Local Keyword Optimization

1. Leverage Local Modifiers

Include location-specific terms to target your audience more effectively. Examples:

• “Best orthodontist in Chittagong”
• “Affordable dental care near Gulshan”

2. Analyze Competitors

Use tools like SEMrush to analyze what keywords your competitors are ranking for. This can uncover untapped opportunities.

3. Optimize for Voice Search

Voice searches often involve longer, conversational queries. Optimize for these by incorporating question-based keywords like “Who is the best dentist in Dhaka?”

4. Track and Update Regularly

Keyword trends change. Use tools like Google Search Console to monitor performance and adjust your strategy accordingly.

Conclusion

Keyword research for local SEO is a continuous process. By understanding your audience, using the right tools, and strategically implementing keywords, you can significantly improve your visibility in local search results. Remember, preparation is key—a thoughtful keyword strategy can set your business apart and drive meaningful traffic to your profile and website. Start optimizing today and watch your local business thrive!