How to Verify a Google My Business Profile

In the increasingly competitive landscape of local search, having a verified Google My Business (GMB) profile is crucial for any business looking to dominate Google Maps rankings.

While the verification process may seem intimidating, especially with the rise of video verification, it’s actually simpler than you might think. With the right approach and preparation, you can successfully verify your GMB profile and enhance your business’s online presence.

The Growing Importance of Video Verification

As Google continues to prioritize video verification, many businesses feel overwhelmed by the process. However, understanding why this step is necessary and how to navigate it can make a significant difference. Video verification helps Google ensure that businesses are legitimate, reducing the likelihood of scams. Let’s break down the steps to verify your GMB profile, starting with why this process is becoming more prevalent.

Why Video Verification?

Historically, Google used postcards, phone calls, and emails to verify businesses. Unfortunately, these methods were prone to misuse by scammers. They could easily manipulate the system by having friends accept verification codes sent to various locations, leading to fake business listings.

Video verification, however, is much harder to fake. It requires businesses to show real-time evidence of their existence, such as storefronts, signage, and physical documents. This method enhances security and ensures that only legitimate businesses appear on Google Maps.

Understanding the Lincoln Method

Inspired by Abraham Lincoln’s famous quote, “Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe,” the Lincoln Method emphasizes preparation. By preparing thoroughly, you can tackle video verification with confidence.

Here are four essential preparation steps:

1. Gather Necessary Documents: Ensure you have all the required documents that prove the legitimacy of your business. This includes licenses, utility bills, and any other relevant paperwork.
2. Show Nearby Location Signs: If you’re a home-based business, show nearby shops or recognizable landmarks that Google can easily identify. This includes street signs and local businesses.
3. Highlight Your Branding and Marketing: Display business cards, leaflets, branded materials, and any other marketing tools that feature your business name and logo. This reinforces the authenticity of your business.
4. Stay Calm and Clear: When recording your verification video, remain calm and present the information clearly. Aim for a continuous video with no pauses, lasting between 1 to 2 minutes.

Steps to Verify Your GMB Profile

Now that you’re prepared, here’s how to proceed with the video verification process:

1. Access Google My Business: On your mobile device, log in to your Google account associated with your business. Navigate to Google My Business and locate the verification button.
2. Show Your Location: If you have a physical storefront, start by showing nearby street signs and other businesses. This helps Google verify your location.
3. Prove Your Existence: Demonstrate that your business is real by showing your business name on signage, both inside and outside your premises. For home-based businesses, show branded vehicles, tools, or other branded items.
4. Confirm Affiliation: Prove that you are authorized to verify the business. This could involve showing keys to the shop, opening a cash register, or displaying government registration documents.
5. Submit and Wait: Once you’ve recorded your video, upload it to Google. The verification process usually takes between 5 to 7 days.

Alternative Verification Methods

While video verification is becoming more common, Google occasionally offers alternative methods like text or phone calls. However, these options are becoming less frequent, making video verification the primary method.

What if Verification Fails?

If your initial verification attempt is unsuccessful, don’t worry. It’s common for businesses to need multiple attempts. For instance, Darren Shaw, an expert in local search, reported that it took him eight tries to get verified. If your video is too long, too short, or lacks sufficient information, you may need to re-record and submit again.

Remember, verification is crucial for gaining visibility in Google Maps and search results. A verified profile can significantly boost customer reach and lead generation.

Post-Verification Optimization

Most business owners stop at verification, but to truly leverage your GMB profile, it’s essential to optimize it. An optimized profile can attract quality leads and improve search results. Here’s how to optimize your profile:

1. Complete All Profile Sections: Fill out every section of your GMB profile, including business hours, services, and attributes.
2. Add High-Quality Photos: Upload professional photos of your business, products, and services to make your profile visually appealing.
3. Collect and Respond to Reviews: Encourage customers to leave positive reviews and respond to them promptly. This builds credibility and trust.
4. Post Regular Updates: Use Google Posts to share news, promotions, and updates about your business. This keeps your profile active and engaging.
5. Monitor Insights: Regularly check GMB insights to understand how customers are interacting with your profile. Use this data to make informed decisions.

Conclusion

Verifying your Google My Business profile may seem daunting at first, but with the right preparation and understanding, it can be a straightforward process. Video verification adds a layer of security, ensuring that only legitimate businesses are showcased on Google Maps.

By following the steps outlined in this guide, you can successfully verify and optimize your GMB profile, leading to increased visibility, customer engagement, and business growth.

Remember, the key to success lies in preparation and persistence. So sharpen your axe, and get ready to boost your business’s online presence. Happy verifying!